The iPhone and App Store, Defining New Terms

The iPhone was such a phenomenal technological tidal wave that is was named by Time magazine as the “Invention of the Year” for 2007. Even now it is easy to see the impact the device has made with all the companies coming out with their own version. Has anyone seen the Android? People surprised to see one would most likely be made fun of. For that reason what will not be found here is a description.

As with all new ideas there comes the ever-growing world of terms associated with said innovation. One new word that came with the iPhone: App.

What are Apps? This is where the fun begins. With the iPhone come the phenomena known as “Apps”, short for ‘applications’. These are software programs custom-made by a third-party for both the iPhone as well as the iPod Touch. A lot of these software devices may be quite practical, anywhere from paying bills online or to find the definition for a certain word. Then there are the fun ones, like Starblaster that includes a phaser-like weapon and something that looks much like a tricorder, as in Star Trek.

There are also Apps for many kinds of games or Apps geared toward finding out the latest on a particular celebrity. Some of these are available for free. Others are a few cents on up to a few dollars. These Apps can be acquired online through the web on a computer or directly through an iPhone by way of Apple’s iTunes through their “App Store”, appropriately enough.

Obviously, the most fun Apps are the games. With a little looking around one can find some pretty addicting games for no cost at all, like FallDown! For those games with a price tag, there’s a game called Spore Creatures where the player can create their own denizens and watch them evolve from primordial ooze and inhabit the environment for a few bucks.

Apps have become so popular there are now Apps to find Apps, like Appfinder and Chomp. These Apps help the user through what appeals to them. A few come with reviews of the Apps available. Just like what was true about the old board games is equally true about game Apps. Some may be uninspiring or just plain boring along with the truly fun ones. Either way there is a whole new take on how to occupy oneself.

Some of the Largest Brands Are Using Game Based Apps For Advertising and Promotions

Over 550 businesses and schools have used a scavenger game application available on iPhone and Android mobile devices to drive and enhance their advertising and promotions. The SCVNGR app development platform includes notable users such as the Boston Celtics, Boston Globe, New England Patriots, Journeys, The New York Times, Universal Music Canada, Warner Bros, as well as colleges and universities including Princeton. Using mobile games as a platform for ads and promotions is one of the latest trends in consumer engagement, especially the millennial generation that grew up on video gaming.
 
The essence of the SCVNGR platform is three interconnecting elements: Challenges, which are things to do at places; Treks, which connect places and challenges; and Rewards, that offer benefits for playing. Players earn points in a Challenge – checking-in is worth a point, telling your friends where you are is worth 2 points, and and providing content about a location such as a picture is also worth 2 points. The platform’s database is understood to include already over 20 millions locations.
 
Marketing opportunities abound, from directing a Trek to a specific location with advertising and promotion opportunities along the journey and at the destinations, through utilizing consumer experiences and user generated content that involves the brand at Challenges and Treks. Of course, the Rewards can easily be tied to photo opportunities and further promotions. Fun and games are thereby able to leverage off brand related content, locations & competition.
 
For instance, a Philadelphia Diamond retailer, Robbins Diamonds, fashioned an interactive city-wide treasure hunt to find a hidden diamond ring. Clues were delivered to competitors cellphone’s by SMS text messages, mobileweb or in-app notifications. Pre-event publicity and media coverage included media from traditional print through to digital blogs. As a result, there were almost 2,000 applications for the 250 available spots and 2.5 million impressions for the retailer in TV, print, radio & internet immediately before their busiest season. See the full case study at scvngr.com

Advertising and promotions are no longer one way streets – mobile apps like SCVNGR & others are paving the way for experiential marketing utilizing the mobility benefits of those media and mediums that are with us 24/7 – the mobile phone. As Robbins Diamonds was able to accomplish, you can use a mobile app to rise above the noise produced by your competitors and saturated ad markets. As well, by involving your customers in an experience they will remember and associate with your product, you are creating a positive top of mind recall event that will be hard to match through conventional ads or promotional opportunities.

Flight Simulator Games – To Download or Buy?

Flight Simulator Games are more popular than ever. Check out YouTube and you’ll see 10 year old’s landing a Boeing 747 with the precision of a seasoned pilot. In reality however, this is just a kid playing a game. Or is it?

With all the realism put into these ‘games’ many hesitate to use that word. Amongst some hardcore enthusiasts of flight simulators game is a dirty word. Quite frankly that might be because they have thousands even tens of thousands of dollars invested into some very impressive if not bank depleting hardware.

When you begin looking at how to embark on a journey of amateur pilot training or simply enjoying the fun of an evening flying over your local town; you must question how to get there.

By this I mean really examining the type of software you will use and how you will get it. Do you go out and get a Microsoft product from your local software store? Is it going to be compatible with the type of joystick, yoke or paddles you may have in mind for your flight simulator game setup?

Another important question if the bug just bit you is whether or not you want it now. If you are interested in exploring the online simulator game option then you should look at what your needs and wants are. Are you using a Mac or PC? Mac users will find that trying to run Microsoft Simulator X or others will not work so well in Parallels if at all. An option may be to order the multiple DVD package of X-Plane. This is a cool package and reasonably priced however it does take some time getting to your door.

Another thing to consider is whether or not you have any sort of input devices including a flight joystick or controller, paddles, yoke etc. These mainly will work with most flight simulator games but you have to ensure that before you buy.

A cool option that has recently sprouted online is games that you can download, try for a period of time as either a trial version or a full version with a money back guarantee. If you’re unsure as to whether or not these simulators are for you then this might be the right option for you.

Other things to consider when looking at a flight sim is the level of realism, the size of the game and what type of internet connection you have for downloading purposes and also support. Games that have tutorials, and an online community that help you learn will reduce frustration, increase playability and make the whole experience a lot more fun.

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